By design, stickers are among the most economical and most effective marketing tools available for your businesses. They’re for branding, packing, PR promotions, signs in particular signboards, labelling products just to name a few. But perhaps the biggest question customers ask is:
Not all stickers are created equal. The materials that you choose will dictate how your stickers look, their durability and how they will perform in the various settings. If you pick the wrong materials you can get fading, peeling, or poor adhesion from stickers that damage your brand image. With these practical recommendations, this guide will do exactly what you need to know before setting out whether it is stickers material that suits your needs or not.
Before diving into specific options, it pays to understand why material choice matters. Various sticker materials are made for different ends. Others are made for great indoor conditions or made for outdoor environments. Selecting the correct material helps.
The sticker itself should be chosen accordingly, at least in terms of where and how it will be utilized.
Below, we’ll outline the most common sticker materials and what they’re best for.
The widely used sticker material that most people like is vinyl. If you don’t know what to choose, vinyl tends to be the safest choice.
Vinyl stickers are:
And so, they are suitable for use in the following, among others:
If your stickers should last on the floor or outside in the Australian sun, rain or heat, vinyl is most of the time the best choice.
Paper stickers are more economical and are usually more suitable for indoor work. They are ideal for:
So paper stickers are not waterproof and they do not meet the long-term use criteria outdoors. But if you need cheaper labels on boxes, bags or products like to be used indoors, paper stickers can be a solution for you.
After you’ve chosen your material, you’re not only going to need to choose your material but also have to select the finished quality.
Gloss stickers have a shiny, fresh look. Excellent if you want your design to pop out really.
Gloss is ideal for:
The glossy surface maximises colours and provides a high-level professional feel.
Matte stickers have a smooth, non-reflective surface. They are perfect for:
Matte finishes are suitable for product labels and packaging because of the more delicate, upscale look they offer.
To facilitate this, here are your typical business scenarios and the best material preferences for each.
If your stickers will be exposed to the elements you need a material that will repel:
Best choice: Vinyl stickers on protective laminate.
These are great for vehicles, outdoor signs, window frames, and gear.
Whether you want labels on boxes, bags, jars, bottles, etc and for boxes or bags, your choice will depend on the situation.
If your labels may encounter moisture, vinyl is more secure.
Promotional stickers get distributed in the event atmosphere, added to orders, or used for branding purposes. For this purpose:
If your brand needs to be seen for months, or even years, vinyl is a better investment.
Car stickers and window decals need robust and durable materials.
Ideal selection: durable UV-protected vinyl with excellent quality.
These stickers need to:
Cheap materials also just won’t last in these situations.
Material is only half the picture. Adhesive species is another important factor. Different stickers are made with different adhesive strengths, for instance,
The design for how your sticker can influence your materials choosing.
If you haven’t decided, it’s always better to talk through your design with a professional sticker printer prior to placing an order.
Sticker material is one place where quality matters. Ask yourself:
If you spend a little more on the right material, you will make up for it long run as reprints and replacements will be very minimal.
The pressure is on when you’ve got so many options to choose from. The good news is you don’t have to do it on your own.
At Boing Boing, we choose the best sticker materials according to your needs, budget, and what setting you want to use the sticker in.
Make sure you get the best possible return on your investment by selecting the correct sticker material. The right sticker choice will make your stickers look great, last longer, and function precisely as intended.
Remember:
Our team is available to make the best option for your business, should you ever find yourself needing guidance.
Speak to you soon!
By design, stickers are among the most economical and most effective marketing tools available for your businesses. They’re for branding, packing, PR promotions, signs in
We are going to share how to use custom stickers to improve your marketing and branding campaigns of your photography business.
