The Dos of Designing Custom Labels
Whether you run a local small business or a multimillion dollar midsize business you want to let your customers know your business brand and recognize it every time they see your logo.
But doing this the popular ways can be so expensive – running TV ads, running newspaper ads or even social media ads.
But the old-school stickers and label marketing still remain one of the most cost effective and efficient methods for branding and marketing for both small and larger businesses alike.
So here are some guidelines to follow before you jump on the bandwagon of custom labels to spread your brand message.
Put Your Brand First
Whatever the label you design for your business always make those reflect your brand and brand message. You can get the most eye-catching labels but without your brand or brand message, it is useless to your business.Because ultimately this is about promoting your business and making an impression in your customer’s mind.
You want your customers to recognize your brand and refer to it often as they like. So make sure you include your brand on labels.
Choose the Right Material
The materials you use to print your labels are very important to make sure you get the best out of your money.
If you plan to use your labels in an outdoor environment, the regular paper labels are not going to work for you as paper labels are highly vulnerable to environmental hazards.
So you have to choose the type of materials you want to use for your labels based on the purpose and where you are going to use these labels.
Choose the Right Printer
It is easy to overlook the label printers these days. There are lots of label and sticker printing companies in Australia. Unfortunately, not all companies have the same printing quality. And some companies even outsource the printing to overseas printers to cut the cost.
So it is better to invest in a reputed label and sticker printer who has a reputation and track record in the industry.
And you can even ask for a free sample to make sure the print quality is up to your expectations.
The Don’ts of Designing Custom Labels
Don’t Overdo Anything
It is so tempting to design the most eye-catching label design and include every detail about your company and all the features of the product.
But don’t give in to that temptation.
More is not always better. Overdesigned labels can attract the wrong customers. When you clutter the label with all the details it distracts the main message.
Aim only to include what your customer essentially needs to know about the product and what you want them to know about your brand.
Always try to keep the label simple and clutter-free.
So if you need help with designing and printing your custom labels, simply reach out to us. We will make sure you get the best quality and cost effective service with us. Plus we will deliver all the labels to your doorstep in a matter of hours.